Craftsman Steam Cleaner and Pressure Washer
This spot combines the beauty of branding with the power of direct response. Created so that Sears and Craftsman could keep the signature look and feel of their traditional ads, we had a great time exceeding their expectations of what a direct response ad could be. Our client loved the demos that showed what the product could do without it feeling "in your face." In partnership with Modus Direct on the creative. Shot on an original RED, AVID Post, DaVinci Color Correction.